Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Web development refers to building, creating, and an maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management. While the terms "web developer" and "web designer" are often used synonymously, they do not mean the same thing. Technically, a web designer only designs website interfaces using HTML and CSS. A web developer may be involved in designing a website, but may also write web scripts in languages such as PHP and ASP. Additionally, a web developer may help maintain and update a database used by a dynamic website.Web development includes many types of web content creation. Some examples include hand coding web pages in a text editor, building a website in a program like Dreamweaver, and updating a blog via a blogging website. In recent years, content management systems like WordPress, Drupal, and Joomla have also become popular means of web development. These tools make it easy for anyone to create and edit their own website using a web-based interface. In this new era of increasing web utilization for commercial purpose, its mandatory to have an attractive and dynamic website to grab the global market. Web development is not an overnight process.
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. But Why? Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
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